google branded search interception

Hotels Face Branded-Search Interception as Google Reshapes Booking — Photo by Vitaly Gariev on Pexels

Google Branded-Search Interception Hinders Hotel Booking - Fix It

30% of travelers now click through to home-swap platforms, showing that branded-search interception has cut direct hotel booking traffic by nearly half. As a result, hotels see fewer direct reservations and higher reliance on third-party channels. Google Branded-Search Interception vs Hotel Booking Loss When I first audited a mid-sized boutique